Outline the factors which determine the electoral success of a political party.
Explanation
Factors which determine the Electoral success of a Political Party are:
(i) Manifesto: If a political party has a good manifesto, this may produce overwhelming support for the party at elections.
(ii) Realistic past performance: A good track record of a political party may give it an edge over others.
(iii) Membership Spread : A political party has more chances of victory at the polls if followership cuts across the society.
(iv) Organisation: Well planned organizational structure can produce better chances for a party at elections.
(v) Quality of Leadership: If the leaders of a political party are capable and with a vision, the party can make a head-way at the polls.
(vi) Quality of Candidates: The type of candidates presented by a party to contest elections may make or mar the party’s chances at the polls.
(vii) Adequate funding: A party with enough fund can organise the best of campaigns and rallies, by engaging the services of an advertising agency for a well produced party emblem and jingles, etc. These may help in recording successes at the polls.
(viii) Party Patronage: If a political party can win the support of some organisations, wealthy or influential individuals in the society, its chances at the polls may be enhanced.
(ix) Unity within a party can brighten the success of the party at elections.